The Complete Roster: Watch All The 2017 Super Bowl Commercials

All the 2017 Super Bowl commercials

If you love Super Bowl commercials even half as much as we do, then this is just for you. Because even though we are still waiting for most of the 2018 Super Bowl commercials to be released, you can sit back and watch every single Super Bowl LII commercial here. The best ones, the worst ones, the boring, and the unexpected – they are all right here. 

Watch all the best Super Bowl commercials from 2017 – full ads, teasers, extended cuts, and more!

Or – if you are short on time – you can just watch the Best Super Bowl LI Ads!

Which Brands Advertised in Super Bowl LI?


Wix went for a triple-play! Wrong sport, we know, but the website builder aired a fantastic Super Bowl LII commercial for the third year in a row! They also made history by launching their 2017 Super Bowl ad campaign on Facebook Live, becoming the first brand ever to release an ad using Facebook or YouTube Live.

The hot, action ad featured beautiful duo Gal Gadot and Jason Statham, with a nice guy named Felix playing the hero (and website builder).

Wix released several videos to tell their story, but they kicked off the Big Game campaign last year with this gripping spot:

Watch the full 2-minute director’s cut here!


Last year, the Intel Super Bowl commercial starred Patriots’ Quarterback, Tom Brady! (How convenient for Intel that Brady won the game on the field as well.) Intel also placed drones all around NRG Stadium to promote their new Intel 360 replay technology.

Watch the 2017 Intel Big Game ad here!


The colorful candymaker, Skittles, was also back in the Super Bowl last year for the third year in a row. Last year’s Skittles 2017 Super Bowl commercial focused on the “Taste the Rainbow” tagline and they chose to promote their message without enlisting any help from A-List celebs. Instead, Skittles put together a cute, creative clip to remind us that romance is still alive. Or is it?


Airbnb came out with a surprise Super Bowl 2017 commercial that no one saw coming. And they came with a message to spread: Airbnb is about acceptance and love no matter where you come from. “We all belong,” they said. The ad joined a sizable list of politically-charged commercials in last year’s Super Bowl ad season. Like Budweiser and Coca-Cola, Airbnb chose to celebrate multiculturalism in their Super Bowl ad. And they didn’t even plug their own brand. With the exception of their tiny logo, their brand was absent from the ad.


Mars shelled out big bucks in 2017 for a 30-second commercial about their chocolatey, caramel candy bar – the world famous Snickers and the great Snickers commercial starred Adam Driver of Star Wars and Girls fame. 

Snickers – like Hyundai – went with a brand new approach for their 2017 Super Bowl ad! They were live, creating their commercial in real time, during the Big Game. Despite the new format, they did stick to their “You’re Not You When You’re Hungry” theme. (If it ain’t broke, why fix it?)

Before the kickoff, Adam Driver was joined by famous Snickers fan Betty White! She was LIVE with Snickers in the 36 hours before Super Bowl LI on the Snickers Live YouTube stream. (Since we had waited seven years to see Betty in a Snickers ad, we were giddy with excitement!) In addition to the celebrity tweets, Snickers released four teasers to get us psyched for their 30-second, western-themed spot. This one was called “Horse Casting.”


Last year, for the first time ever, the spotlight was on Busch beer during one, whole 30-second Super Bowl commercial. Considered a below-premium brand, you may know Busch as the beer of choice for frat boys everywhere. And, apparently, for nature lovers, as well!
You can watch last year’s Busch Super Bowl LI ad here:

While Busch may have been a Super Bowl rookie last year, their parent company, Anheuser-Busch, is a constant presence on the Super Bowl advertising stage! A-B also owns Budweiser, Bud Light and Shock Top, and they hold exclusive beer advertising rights for the Super Bowl. We can thank them for unforgettable Budweiser Super Bowl commercials like this:

Bud Light

Bud Light was back in Super Bowl LI with the goal of promoting the brand’s new tagline, “Famous Among Friends.” No mock elections. No crazy nights of finding a regular Joe who is “Up for Whatever.” No celebrity appearances from the likes of Don Cheadle or Arnold Schwarzenegger. Instead, they aired this ad.

The 2017 Bud Light Super Bowl ad featured the resurrection of ’80s Bud Light mascot, Spuds MacKenzie. He came back from the dead to get a lazy guy off the couch and out for some good times with his friends. Not for the beer, of course, but for the friendships.

Michelob Ultra

This 30-second commercial from Super Bowl LI was definitely not aimed at the couch potato crowd. The 2017 Michelob Super Bowl ad again posited the beer as a fitness-friendly beverage, designed for a thirsty crowd who cares about calories – and their waistline. You know, those people who would much rather spend their evenings doing bench presses, not pounding 40s. Or maybe you don’t know any of them…

With the theme song from Cheers playing in the background, we saw workout scenes from CrossFit Games champions including Dan Bailey, Becca (Voigt) Miller, and Kristan Clever, the 2010 CrossFit Games champion.


Budweiser, too, was back in the game last year (of course) and they made a serious splash! Even before the kickoff at Super Bowl LI, people were talking about their ad.

Bud hoped that their Super Bowl LI commercial would help turnaround their sluggish sales and bring in a new era of success with this one, powerful 60-second commercial. The commercial, which wove a story about immigrants and highlighted the company’s founder, Adolphus Busch, was particularly poignant given the climate in American politics this time last year. While Budweiser said nay, it’s hard not to wonder if they were trying to make a political statement.

Watch the Budweiser Super Bowl 2017 commercialBorn the Hard Way:

Since the puppies sat on the bench last year, we will treat all of you puppy-lovers to the 2015 Budweiser Super Bowl commercial:


Sure, the game consoles may have been around for awhile, but it took Nintendo until 2017 to join the Super Bowl ad game! That’s right – they finally aired a Super Bowl ad last year, and you can watch the extended cut right here!


There was something very gold and shiny about KFC’s Super Bowl commercial last year. The famous makers of chicken aired their first-ever Big Game ad in Super Bowl LI. In honor of the occasion, they had two colonels on hand to help them spread the world about their Georgia Gold Chicken.

The campaign was all about gold, in fact, and it starred Billy Zane and Rob Riggle, both playing Colonels.


In honor of Super Bowl LI, Hyundai tried something that no one has ever done before. They filmed the entire 90-second Hyundai Super Bowl commercial DURING the game and revealed it in the first ad slot after the final play. The tagline of the campaign was, “This year, some of the better moments of the Super Bowl won’t only happen on the field.” To help them pull this impressive feat, they worked with director Peter Berg. (He also directed some of Hyundai’s Super Bowl 50 commercials.)

The Hyundai ad was shot live during the Super Bowl and aired after the Patriots’ epic comeback during the first ever Super Bowl overtime in history! The ad was filmed at a US military base in Zagan, Poland. Hyundai built a mock NRG stadium and invited soldiers to experience this unforgettable game in the stadium together with their families. How? Several of the soldiers were able to sit inside a pod surrounded by screens projecting their families in real time.

Before the game last year, Hyundai had called on Super Bowl champions Joe Montana and Mike Singletary to help them build hype for their big stunt.

Watch the teasers here:


Expedia surprised us last year with a Super Bowl commercial that aired right after the halftime show. Called “Train,” we watched a woman travel the world – on planes, trains and even a boat – seeing the best the world has to offer. The ad sent a message of acceptance, implying that travels opens narrow minds and can combat prejudice.


Cellphone carrier T-Mobile was back in the Big Game last year after a spectacular double-header performance in the 2016 Super Bowl! They bought four slots in Super Bowl LI. The company kept most of their ads secret until the Game, but they did reveal one T-Mobile Super Bowl LI commercial in advance. It did, of course, predominantly feature the color pink. That, and Justin Bieber.

In the ad, we got to watch Bieber show off his dance moves as he recounted the historical evolution of #UnlimitedMoves. He danced alongside Rob Gronkowski and Terrell Owens, too. Both of those stars have been featured in other Super Bowl commercials as well. Gronkowski in the Tide Super Bowl LI commercial and Terrell Owens back in this 2015 Wix Super Bowl commercial.

T-Mobile also aired this hilarious ad starring unlikely duo – Martha Stewart and Snoop Dogg.

And this very sensual ad with Kristen Schaal going all S&M with excitement over extra fees.

Finally, we saw just how much Schaal likes to be #Punished in this T-Mobile Super Bowl ad:

It’s a 10 Haircare

“America – We’re in for at least 4 years of awful hair.” Thus began the It’s a 10 Haircare Super Bowl commercial. They didn’t think twice about poking fun at America’s new president in this rookie ad. In a game that was full of political ads, this one made fun of Donald’s do, rather than his policies on immigration or a wall with Mexico. We had to chuckle out loud. 1 year down, 3 to go…


Not to be outdone by the competition, Sprint also showed up on February 5th with a Super Bowl LI commercial. The hilarious ad was meant to showcase just how far customers will go to get out of their unwanted cell contracts. We mean, like really far…

Watch last year’s Sprint Super Bowl commercial, which aired during the second quarter of Sunday’s Game.


Google was also in the crowd last year, but their Super Bowl ad didn’t focus on search. They used their Super Bowl LI time slot to promote their AI assistant, Google Home. This was the second time Google advertised at the Big Game. They aired a sentimental ad that celebrated the diverse people who call America home. The commercial opened with a house adorned with the Pride flag and then showcases diverse families in their homes – Jewish, African American, Asian and many others. What do they all share? The Google Home AI device…


Amazon was also at the Super Bowl last year, and they were also promoting their AI device – the Alexa. They aired three, very brief commercials to show how much easier life is with an Alexa at home.


In the days before Super Bowl LI, Coca-Cola announced that they were planning to run three , 30-second Super Bowl LI commercials – two for Coke and the other for Sprite. Surprisingly, Coke went old-school, recycling existing commercials for Game Day rather than putting together a brand new ad.

In previous Super Bowl ads, Coke has made some serious impact and they are never afraid to go bold. (Find out which Coca-Cola ad is one of the ten best Super Bowl ads of all time!)

Last year, Coke kicked off the Super Bowl by again airing the “It’s Beautiful” commercial. It had been controversial back in 2014 when it was initially released. Given last year’s post-election political climate, however, the ad packed even more punch. It celebrates multiculturalism and features people singing “America the Beautiful” in several languages.

The second Coke ad last year was decidedly uncontroversial. Watch it here:

Coke also aired this commercial for their other favorite soda, Sprite. It starred LeBron James, but he refused to tell us to drink Sprite.

Here’s the 30-second version.


Super Bowl LI was the cleanest Super Bowl in history! With brands like Febreze, Mr. Clean and Tide all advertising, we were tempted to spend the post-game show scrubbing our kitchen floors. Tide was back in the Game after a four-year break and the Tide Super Bowl commercial starred Patriots’ tight end Rob Gronkowski, NFL Legend Terry Bradshaw and Jeffrey Tambor, from “Transparent.”

Before the 2017 Tide Super Bowl ad, there were some of the hilarious teasers. Here’s a look at one:

Pepsi’s LifeWTR

Water is big business – in fact, it’s a market valued at $21 billion in the US alone! Aquafina, one of the leaders in the market, is owned by Pepsi. In last year’s Pepsi-sponsored Super Bowl commercial, however, the famous cola-makers put the spotlight on their water brand, Life WTR. The latest line of bottled water is meant to be an answer to Coca-Cola’s Smart Water. Apparently, this water is “premium.”

Watch “Inspiration Drops” here. Thirsty, anyone?

During the Super Bowl Halftime Show, Pepsi also promoted their Pepsi Zero Sugar (the drink formerly known as Pepsi Max.)

Tiffany & Co.

Speaking of Lady Gaga, in addition to starring solo in the Super Bowl Halftime show last year, we got to watch her in this 2017 Super Bowl commercial from Tiffany’s! That’s right, the high-end jewelry store joined the Super Bowl ad game last year alongside Budweiser, Skittles, and other classic Super Bowl advertisers.

Avocados from Mexico

Avocados From Mexico again aired a Super Bowl commercial in 2017, making them a third-timer like Wix and Skittles! The unlikely commercial by this seller of the green, creamy fruit aired early in the first quarter of the Big Game. The 2017 Avocados from Mexico Super Bowl commercial was not just meant to be strange.

According to the company, they wanted to highlight the benefits of “good fats,” emphasizing the healthy side of avocados – which, by the way, are available all year round! They also went in a bit of a bizarre direction with their 2016 Super Bowl commercial; it featured an alien guide giving his alien friends a tour of interesting human artifacts, included Scott Baio and of course the main star: the avocado.

King’s Hawaiian

Rookie Super Bowl advertisers, Kings Hawaiian, jumped into the Big Game last years, releasing their ad just a few days before Super Bowl Sunday. The makers of popular dinner rolls and BBQ sauce served up a cute family-friendly ad just for the occasion. 30-seconds long, we had to wait for the fourth quarter of Super Bowl LI to see this gem:


WeatherTech was back at the Big Game for the fourth year in a row last year! As they have in previous Super Bowl commercials, they emphasized the message that their car mats are all “made in America.” But in 2017, they were a bit more adventurous The ad starred a WeatherTech Super Hero whose job it was to go to extraordinary lengths to protect our vehicles from the most dire of circumstances – like spilled coffee.

Watch the WeatherTech Super Bowl LI ad here:


Kia confirmed their participation in Super Bowl LI back in November 2016, announcing that they would be advertising for the 8th year in a row. The Kia 2017 Super Bowl commercial starred the new hybrid crossover, the Kia Niro. The 60-second ad aired during the third quarter of the Big Game and it starred actress and comedian, Melissa McCarthy, on an arduous journey.

Before they released the ad itself, Kia released four teasers. We’ve got them all right here for ya!

Teaser #1: “Run”

Teaser #2: Iceberg

Teaser #3: “Many Names”

Teaser #4: “Needs and Wants”

And now, at long last, the big reveal of the cryptic Kia Super Bowl 2017 commercial. Apparently, Melissa McCarthy was busy all this time trying to save the planet as an eco-warrior! Sure, it can be tough, but the Kia Nero sure makes it a whole lot easier!


Super Bowl LI marked the third time that the luxury automaker, Lexus, advertised in the Big Game – and they did so with the help of British actress Minnie Driver, the brand’s new spokeswoman. Also on board to help out was dancer Charles Lil’ Buck Riley. Lexus released the extended version of their ad during NFL Championship weekend on January 22. The commercial promoted the very cool, very slick Lexus LC 500 stars Lil’ Buck’s moves and Sia’s tunes.


Last year, Mercedes was celebrating a very special year – the 50th anniversary of their Mercedes-AMG sports brand – and what better way to celebrate than with a commercial in the Big Game? 

The incredible ad they aired last year was directed by the Coen brothers and was meant to “pay homage to a series of legends.” You know, like Peter Fonda, Joel and Ethan Coen, Steppenwolf – and the Mercedes AMG Roadster.

Watch the Mercedes Super Bowl LI commercial and discover what happened when “Born to be wild meets built to be wild:”

Born to be wild meets built to be wild – featuring the Mercedes-AMG GT Roadster. Directed by The Coen Brothers. #easydriver 🏈Read more:[Mercedes-AMG GT C Roadster | Combined fuel consumption 11.4 l/100km | combined CO2 emissions 259 g/km |]

Posted by Mercedes-Benz on Friday, January 27, 2017

Using the hashtag #EasyDriver, the automakers released four enigmatic teasers for their Mercedes-Benz Super Bowl Commercial 2017. Judging by the looks of these rough and tough guys, we could tell that a brawl was brewing! (And we couldn’t help but be reminded of the 2015 Skittles Super Bowl commercial, “Settle It.”)


For the first time in 50 years, Wendy’s was back in the Big Game last year. And they used their ad to make one thing incredibly clear: Wendy’s never, ever uses frozen meat. This message is so important to the fast food chain that they were willing to invest $5 million for a 30-second Game Day spot.

Set to Journey’s Cold as Ice, you can watch it here:

Will this fun Wendy’s 2017 Super Bowl commercial become as central to American culture as their “Where’s the Beef” ad from 1984? That ad alone apparently gave Wendy’s a nice, fat, juicy 30% increase in revenue!

Watch it here:


Justin Timberlake came to Super Bowl LI, but he didn’t perform at the Halftime Show. Instead, he was joined by Christopher Walked to tout the health benefits of Bai drinks. And since he’s a major shareholder in the company, they probably didn’t even have to twist his arm (or pay out a few million $) to get him to do the ad.

Bai had released teasers in advance of the game to let us know that Timberlake was coming, but Walken was a Big Surprise. (In 2016, Christoper Walken came to the Super Bowl to advertise Hyundai – and sock puppets.) And honestly, we can’t imagine anything much more hilarious than Walken singing that famous song “Bai!Bai!Bai!”

Last year was the second consecutive Bai Super Bowl commercial. In 2016, they aired a rather strange commercial that was appropriately named, “None of this makes sense.”

Mobile Strike

The strategy game app, Mobile Strike, was back in the Big Game last year after their rookie spot in Super Bowl 50. Best of all, Arnold Schwarzenegger again starred in the ad. However, in addition to kicking ass last year, he was also being a #PartyPooper.

Watch the 2017 Mobile Strike Super Bowl LI commercial:


In honor of the Big Game last year, we also got a squeaky-clean ad from Persil. (After all, they do make laundry detergent!) In their second go-around at Super Bowl advertising, they created a clip that starred Bill Nye the Science Guy as a stain-fighting superhero named “The Professional!” 

And here was the 2017 Persil Super Bowl ad teaser:


TurboTax, best known for their easy-to-use online tax filing service, aired a Super Bowl commercial last year for the fourth year in a row. Together with director Ivan Zachariáš, they created a 3-part series around the theme of – you guessed it – Humpty Dumpty. (You didn’t see that one coming, did you.) During the AFC Championship game on January 22, 2017, they released the very first teaser. The second part was unveiled in the Big Game and the final spot was released only after the Super Bowl.

Check out the 2017 TurboTax Super Bowl commercial here  – it was a bit “off the wall” but definitely funny!


The German carmaker was back last year with their 9th Audi Super Bowl commercial! And the poignant, powerful commercial made a very clear political statement. As it told the story of a father and his hopes for his daughter, it promised that Audi, as a company, is committed to “equal pay for equal work.”

The hashtag? #DriveProgress

The Audi 2016 Super Bowl ad was also unforgettable! Called “The Commander,” the ad followed a former astronaut reliving his past with the help of an Audi R8 and the touching music of David Bowie.

Fiat Chrysler

In the days before the Super Bowl last year, Fiat Chrysler Automobiles announced that they would be airing three Super Bowl LI ads. As is typical of FCA, they kept their creative a secret, so we had to wait for the Big Game to see what they had in store.

They used all three commercials to promote the Alfa Romeo:

Alfa Romeo Super Bowl Ad 1: Riding Dragons

Alfa Romeo Super Bowl Ad 2: Dear Predictable

Alfa Romeo Super Bowl Ad 3: Mozzafiato


SoFi made a surprise return appearance in last year’s Super Bowl. They also advertised in Super Bowl 50. SoFi, which stands for “Social Financing” is an innovative loan company that strives to help connect alumni so they can help each other with student and other loans.

Watch the 2017 SoFi Super Bowl ad:


Last year, the Japanese carmaker again worked hard to showcase their creativity. This was the third time that Honda advertised in the Super Bowl and the ad put the Honda CR-V as the most likely to succeed! In the Honda Super Bowl LI commercial, we heard from the high school selves of Tina Fey, Robert Redford, Amy Adams, Magic Johnson, Steve Carell, Missy Elliot, Stan Lee, Jimmy Kimmel and Viola Davis. Here’s to chasing dreams!

Before the Big Game ad was released, Honda gave us this teaser on January 31 – just days before the game. Listen to the inspiring speech from Steve Carell.


After the great success of their ad in Super Bowl 50, it was no surprise to see another Buick Super Bowl commercial in last year’s Big Game! Apparently, the 2016 Buick Super Bowl commercial brought the automakers a whopping 50 percent increase in traffic to on Game Day 2016, and a 100 percent increase the day after the game!

The Buick 2017 Super Bowl commercial, again promoted the concept of of “That’s not a Buick” – trying to help American consumers see the car as cool and modern and seeking to overturn outdated ideas about what a Buick looks like.

The 60-second ad, starring Miranda Kerr and Cam Newton, did a great job of it! (Maybe they should have said, “If that’s a Buick, then I am a millionaire!”)


Owned by the international conglomerate Proctor and Gamble, Febreze aired their first ever Super Bowl ad last year! They first released a teaser on January 25, letting us know that their 2017 Super Bowl ad would focus on the infamous halftime #BathroomBreak – an essential (though sometimes stinky) part of the Super Bowl experience.

An extended cut of the Febreze Super Bowl LI commercial itself was released on January 30th. And how could we not love it? This “Odor Ode” even gave a shout out to the “must-see commercials” of the Super Bowl!

Mr. Clean

He is bald and buff and looks kind of like a linebacker, so it only made sense that the tough guy of cleanliness joined the Big Game last year! In their very first Super Bowl ad campaign, the man of Clean got down and, well, a little bit dirty!

Here’s a look at the 2017 Mr. Clean Super Bowl commercial:(Oh, those pants!)

This hot, hot man of cleanliness even declared himself the “Official Cleaner of Super Bowl LI.”

Fiji Water

In honor of Super Bowl LI, the Wonderful Company (yes, that’s their name) purchased 15-seconds of ad time to remind us that we should drink water. Not tap water, not LifeWTR (another advertiser), but Fiji Water. Branded as a gift from nature, we still think shipping water around the world in little plastic bottles seems a bit silly…

Watch the ad, called “Nature’s Gift,” here:

Wonderful Pistachios

The same Wonderful Company that brings us water from Fiji also spoils us with crispy, salty, delicious pistachio nuts. Last year, they paired their 15-second FIJI Water spot with a 15-second pitch for Wonderful Pistachios. This was the third time that the pistachios picked up a Big Game ad.

Called “Treadmill,” the Wonderful Pistachios Super Bowl ad starred Ernie the Elephant:


For the first time in three years, Ford was back in the Big Game last year – sort of. They didn’t advertise during the Super Bowl itself but instead snagged up a full 90-seconds of airtime between the coin toss and the opening kickoff on Super Bowl Sunday.

Ford went for the sentimental approach, with an ad narrated by Bryan Cranston and set to the tune of Nina Simone’s I Wish I Knew How It Would Feel To Be Free. The message of the Ford Super Bowl LI commercial was that the automaker is here to help us “Go Further” in the future with innovative products like self-driving cars and electric bikes.

Watch it here:

The last Ford Super Bowl ad was back in 2014 when they had James Franco and Rob Riggle help them promote their Ford Fusion.


The famous tire company purchased 30-seconds of ad time during the very first quarter of last year’s Super Bowl. They put together a powerful ad meant to touch on our heartstrings and remind us of the fragility of life and the preciousness of our families. Good tires, after all, can be a matter of life and death.

Watch the 2017 Michelin Super Bowl commercial called “I Need You:”

84 Lumber

Rookie alert! The American lumber company, 84 Lumber spent an estimated $15 million for a 90-second ad spot in last year’s game – and everyone was talking about it! With a single Super Bowl LIad, 84 Lumber went from being a little-known brand to the centerpiece of conversation in every home and office in America.  

The first version of the 84 Lumber Super Bowl ad was rejected by Fox for being too political. (It starred a Mexican mother and daughter trying to cross a huge wall to get to America.) In advance of the Game, the lumber company modified the ad and came up with this version to air during the Game Broadcast:

Here’s a look at the complete (banned) ad, which featured a wall between the US and Mexico – and a door built by 84 Lumber. The message: “The Will to Succeed Is Always Welcome Here.”

Yellow Tail Wine

Technically Yellow Tail was a regional advertiser, because when it comes to alcohol, Anheuser-Busch holds exclusive rights to advertising in the Big Game. But Yellow Tail was determined to share in the Super Bowl bounty and – when it comes to Super Bowl ads – we are here to give credit where credit is due.

After two years of plotting how to squeeze their way into the crowded playing field, Yellow Tail succeeded in buying Super Bowl commercial time last year in 70 US markets, targeting 85% of American viewers.

Wanna see what it looks like when you combine Yellow Tail wine, a weird guy in a yellow suit, model Ellie Gonsalves and a kangaroo?

Then watch the 2017 Yellow Tail Super Bowl ad!

Fun fact: Each day, 2.5 million glasses of Yellow Tail are sipped, chugged, tasted and enjoyed around the world.


A Big Mac for every occasion? You betchya!

While McDonald’s didn’t technically air a Super Bowl LI commercial, they did send an important screen message during last year’s pre-game show. The ad was all about their three new Big Macs. For a limited time last year, the “juicy, cheesy, iconic Big Mac” was available in Junior, Big and Grand sizes.

The Battle of Evony by Top Games

Rookie alert! Top Games released its first ever Battle of Evony Super Bowl commercial last year, just days before the Big Game. And what an ad it was! It paid tribute to famous kings and leaders including George Washington, King Arthur and Empress Wu Zetian, before inviting the rest of us to join their ranks.

A 30-second version of the ad aired during the third quarter of last year’s Big Game. It was so fabulous and so beautiful that we recommend you watch the whole extended version here. Now. 

World of Tanks

Not to be outdone by other game companies, the online game World of Tanks made their Super Bowl debut last year. They purchased two 15-second ad slots to air during the first and second quarters of Super Bowl LI.

The ads were meant to make fun of reality TV shows with the fake shows “Teeny House” and “Real Awful Moms.”

H&R Block

Similar to TurboTax, H&R showed up on Super Bowl Sunday to talk about your taxes. It’s true, April 15th is looming in the not-so-distant future and H&R wants to help us out. During the first quarter of last year’s game (before we were too drunk), H&R had IBM’s Watson on board to help them tout the benefits of their tax services. They also got a real Mad Men to give them a hand – and kept it a secret until Game Day!

Watch the 2017 H&R Super Bowl commercial starring John Hamm.


Last winter, these vitamin makers were all set to air the first-ever GNC Super Bowl commercial; they planned an ad and purchased a 30-second spot during the first quarter of Super Bowl LI. The goal of their Super-sized ad buy was to try and improve their reputation after a tough year in 2016 that including a plummeting stock price and a fine of more than $2 million for selling illegal dietary supplements.

Unfortunately, however, the NFL rejected their ad just days before Super Bowl LI. Why? According to USA Today, “The content of the ad isn’t controversial. What made it problematic is GNC is listed under “prohibited companies” on a memo from the NFL and the players union.” Apparently, a measly 3% of GNC’s products include ingredients that are banned by the NFL.

And with that, GNC’s Super Bowl dreams were crushed. Luckily, they still had the Courage to release the full ad, despite the ban!
Watch it here:

GNC had also released a teaser on January 25,  promising that “Change Is Coming” on 02.05.17. 

Turkish Airlines

Last year, Turkish Airlines aired this Super Bowl commercial starring Morgan Freeman. Do you have a sense of wonder? Do you want to explore the planet? Then – Morgan Freeman says – it’s time to wider your world, expand your horizons and jump aboard a Turkish flight.

More Super Bowl Ads!

Below check out a few more gems. Here a few more of our favorite commercials from Super Bowl LI.

NFL – Super Bowl Baby Legends – “Who’s Next?”

Hulu – “The Handmaid’s Tale”

The American Petroleum Institute – “Power Past Impossible”

There were lots and LOTS of ads…but which companies did it best?
See our picks for the BEST 2017 Super Bowl commercials!