Welcome to the Super Bowl, Kraft! While pretty much everyone in America knows your brand (and loves your Mac ‘n Cheese) – this was your first time dishing out a Super Bowl commercial.
The feel-good ad was in line with Kraft’s ongoing ad campaign “Family Greatly.” Ahead of the Big Game, Kraft asked Americans to post pictures and videos doing what they call “familying” between 6am and 830 pm on Super Bowl Sunday. A few chosen pictures/videos which featured the hashtags #FamilyGreatly and #KraftEntry were then featured in the 30-second spot, which aired in the third quarter of the game.
Watch Kraft’s first ever Super Bowl ad here:
Here’s a look at another Kraft commercial that promotes the same family theme:
Super Bowl ads experience
Leo Burnett Chicago