Jack In The Box Profile

Jack in the Box was founded in San Diego, California back in 1951. Most Americans have come to know Jack In The Box through Jack, the fictitious chairman who is always seen wearing a plastic ball with a yellow cap and appears in all (or most) of their marketing efforts. Although it is an American fast food restaurant it offers all sorts of international foods such as eggrolls or tacos. In 1994 a marketing campaign resurfaced the company with the character as the chairman. It’s also interesting to note that the company also owns and operates the Qdoba Mexican Grill chain.