Previous Jack In The Box Campaigns

Burger joint Jack in the Box has been a Super Bowl regular for many years. Its last appearance was in 2016, where we saw cartoonish mascot Jack crossing the Delaware dressed as a founding father. The ad, which promoted the chain’s Double Jack Burger, was narrated by an American bald Eagle.

Watch “Declaration of Delicious” here:

Last year at Super Bowl LI, Jack in the Box didn’t air its commercials nationally, but its two ads were aired in 46 of the markets where the chain has restaurants.

Watch their “Legendary” spot below:

The Jack in the Box 2012 Super Bowl commercial:

The Jack in the Box 2011 Super Bowl ad:

Here’s the (very upsetting) Jack in the Box Super Bowl commercial from 2009:

See what this year’s Jack in the Box Super Bowl commercial looked like!