Fugees frontman Pras has secured 30-second a spot to launch his new media platform for black culture in America.
The Super Bowl commercial aired during the third quarter of the Big Game and introduced Blacture as a platform where people can “come and see the story” about what black America looks like today.
Watch “Be Celebrated” here:
Watch the Blacture teaser where Pras discussed the new platform here:
Super Bowl ads experience