Wix.com has announced that they are back for a three-quel. That’s right – they have purchased a third consecutive Wix Super Bowl commercial, opting for a 30-second slot.
Once again, they made great use of social media by announcing the creative for their commercial using Facebook Live. It’s the first time a brand launched a Super Bowl campaign this way…and what a clip it is!
(If you missed the broadcast on Facebook live, you can still watch it here.)
Here’s what we know so far about the Wix Super Bowl LI campaign:
The campaign will consist of a series of short films including a 30-second ad spot for the Super Bowl, directed by Louis Leterrier. You might remember him from his work on the Transporter films, Unleashed or The Incredible Hulk.
The clip they released on YouTube and Facebook Live stars Israeli hottie Gal Gadot and Brit stud Jason Statham as two very “disruptive” diners at Chez Felix, a French bistro. Oblivious to the drama unfolding in his restaurant, Felix is hanging out in the kitchen, working on his Wix website.
Meanwhile, Gal, Jason and a group of thugs are duking things out in the front of the house. Felix hears the commotion, checks to see what’s going on and soon faces the reality that his prized eatery has been blown to smithereens. Luckily, Felix is a pragmatic fellow. Inspired by Gal, who asks for her meal “to go,” Felix decides to shift his business to a food truck serving up “Gourmet To Go.”
— Gal Gadot (@GalGadot) January 18, 2017
And what, you might ask, does this have to do with website building?
Wix understands that things are changing rapidly in today’s world and business owners may need to revamp their website at a moment’s notice. As the voiceover at the end of the ad explains, “To succeed in a disruptive world, Wix makes it easy to create your own website.”
There’s more to come from Wix
Wix promises that the Chez Felix video is just their warm up! According to the Wix blog, “This is just the beginning of Felix’s story. Stay tuned to see the next part of this awesome adventure as Game Day approaches.”
They’re also giving away a lot of money!
During the Facebook live event, Wix also announced a so-simple-you-would-be-stupid-not-to-enter Super Bowl contest. They’re offering up to $50,000 for fans who change their Facebook profile picture to an image of Felix.
Meanwhile, if you missed the 2016 Wix Super Bowl ad, you can watch it below. The 30-second ad managed to parody some of the best Super Bowl commercials of all time, promote Kung Fu Panda 3 and use popular characters like Po, Mantis and Master Shifu to show how important and easy it is for any business to create a stunning website using Wix – all in a 30-second ad!
Super Bowl ads experience
After partnering with Committee LA in 2015 and with DreamWorks Animation in 2016, this year Wix has said they will be doing the creative in-house.
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