Wix.com announced that they are back for a threequel. That’s right – the DIY website building company purchased a third consecutive Wix Super Bowl commercial, opting for a 30-second slot.
In honor of Super Bowl LI, Wix created a mini-movie action series starring the beautiful, bold duo Gal Gadot and Jason Statham, with a nice guy named Felix playing the hero (and website builder).
They have unveiled a series of videos to weave the tale of Felix, his restaurant and his creative use of the Wix platform. The company kicked off the campaign with this exciting spot and it has already racked up millions of views.
And here’s the even more exciting sequel, where we find out what happens to Felix’s new food truck business:
Watch the full 2-minute directors cut of the 2017 Wix Super Bowl commercial here:
— Gal Gadot (@GalGadot) January 31, 2017
More on the Wix Super Bowl LI commercial:
The campaign consists of a series of short films including a 30-second ad spot for the Super Bowl, directed by Louis Leterrier. You might remember him from his work on the Transporter films, Unleashed or The Incredible Hulk.
The clip they released on YouTube and Facebook Live stars Israeli hottie Gal and Brit stud Jason as two very “disruptive” diners at Chez Felix, a French bistro. Oblivious to the drama unfolding in his restaurant, Felix is hanging out in the kitchen, working on his Wix website.
Meanwhile, Gal, Jason and a group of thugs are duking things out in the front of the house. Felix hears the commotion, checks to see what’s going on and soon faces the reality that his prized eatery has been blown to smithereens. Luckily, Felix is a pragmatic fellow. Inspired by Gal, who asks for her meal “to go,” Felix decides to shift his business to a food truck serving up “Gourmet To Go.”
Gal Gadot Gets Dessert on the House
— Gal Gadot (@GalGadot) January 18, 2017
As we learn in Chez Felix, Part 2, things don’t go quite as planned with Felix’s new food truck business either. Gal and Jason are back at it again in a spectacular car chase that lands them…well…far off dry land. Looks like Felix will have to think quick again to make sure his business is up to speed with this newest turn of events!
And what, you might ask, does this have to do with website building?
Wix understands that things are changing rapidly in today’s world and business owners may need to revamp their website at a moment’s notice. As the voiceover at the end of the ad explains, “To succeed in a disruptive world, Wix makes it easy to create your own website.”
Teasers from Wix
Gal, herself, seems pretty excited about the Wix Super Bowl ad. She had posted this teaser video on Facebook along with the text:
“Come on Chef Felix! I used steak knives like yours for my tea parties when I was 7.
Watch me in the new Wix.com Big Game teaser. Things are getting real!”
Come on Chef Felix! I used steak knives like yours for my tea parties when I was 7.Watch me in the new Wix.com Big Game teaser. Things are getting real!
Posted by Gal Gadot on Monday, January 23, 2017
Wix – Social Media Gurus
As the Big Game approaches, Wix is making great use of social media. They kicked off the Super Bowl season by announcing the creative for their commercial using Facebook Live. (It’s the first time a brand launched a Super Bowl campaign this way…and boy did it impress!) They have been hosting regular Facebook live sessions, like this one from January 31:
💪💪💪 WHEN THE LAST THUG IS DEFEATED SOMEONE WILL WIN $10K 💪💪💪Today we released our Big Game Director's Cut and to celebrate we bring you: Mortal Kitchen!Help our dear chef Felix defeat the thugs in his restaurant! At the end of the 3rd round, we'll announce our $10K winner of the day.Ready? Follow our signs and FIGHT!Watch our Big Game Director's cut here: https://youtu.be/fm0niWTJRDsAnd don't forget you can enter today for your chance to win $10,000 every weekday until the Big Game – and $50,000 on Game Day! Enter here: http://wix.click/disruptiveworld T&C: http://bit.ly/TermsWixFelix
Posted by Wix on Tuesday, January 31, 2017
There’s more to come from Wix…
Wix says they have more in store! According to the Wix blog, “This is just the beginning of Felix’s story. Stay tuned to see the next part of this awesome adventure as Game Day approaches.”
They’re also giving away a lot of money!
During the Facebook live event, Wix also announced a so-simple-you-would-be-stupid-not-to-enter Super Bowl contest. They’re offering up to $50,000 for fans who change their Facebook profile picture to an image of Felix.
Meanwhile, if you missed the 2016 Wix Super Bowl ad, you can watch it below. The 30-second ad managed to parody some of the best Super Bowl commercials of all time, promote Kung Fu Panda 3 and use popular characters like Po, Mantis and Master Shifu to show how important and easy it is for any business to create a stunning website using Wix – all in a 30-second ad!
Super Bowl ads experience
After partnering with Committee LA in 2015 and with DreamWorks Animation in 2016, this year Wix has did the creative in-house.
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