When WeatherTech aired its first-ever Super Bowl commercial in 2014, they went from being a little-known company to virtually a household name. Car floor mats might not seem like the most obvious product to advertise before more than 100 million people, but most of those people do have cars — so maybe it’s not such a bad idea after all!
So it should come as no surprise that WeatherTech is back for a fourth consecutive year! The most famous of floor-mat companies has once again purchased a 30-second spot for the Big Game. (Look out for their ad during the first half of the game.)
The Illinois-based company prides itself on making products that are manufactured in the USA, by Americans with American materials.
Watch “Resources,” the 2016 WeatherTech Super Bowl commercial:
Super Bowl ads experience
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