TurboTax is coming back to the Super Bowl for a fourth performance – and they are going long this year with the purchase of a 45-second slot! The Super Bowl spot will be a part of the company’s larger campaign that tells customers to: “Relax There’s TurboTax.” The Intuit-owned tax company wants to let Americans know that they now have agents available to answer questions as they are filling out their tax forms.
In addition to the TurboTax Super Bowl LI commercial, the tax experts are also airing ads during five NFL and college football games. To help them spread the word, they have enlisted the help of many celebrities including Kathy Bates, DJ Khaled, David Ortiz and Karla Souza.
Here’s a sneak peek at the ad that stars DJ Khaled – working very hard as he files as his taxes!
Last year, TurboTax had a spectacular commercial last year starring Sir Anthony Hopkins so expectations are high for this year’s Game Day ad.
Super Bowl ads experience
Wieden & Kennedy
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