Three days before Game Day Sprint announced they will air a 30-second spot during the third quarter of Super Bowl XLIX. This changed up the playing field a bit, making a total of two mobile service phone providers vying for bandwidth during the game (the second is T-Mobile). Sprint, on their fourth time participating in the Super Bowl, didn’t hesitate to attack her rivals: Verizon and AT&T.
The Super Bowl commercial was used to promote Sprint’s cut your bill in half event. Basically, Sprint promises to cut your phone bill in half if you are a current Verizon or AT&T customer and you switch to Sprint.
Sprint continued their rampage on Twitter:
— Sprint (@sprint) February 2, 2015
Check out the teaser:
Missed the joke? The teaser refers to this commercial which the company aired in November of last year: