Previous Snickers Campaigns

Six out of the eight Snickers Super Bowl commercials have centered around the premise, “You’re not you when you’re hungry.” This campaign first started in 2010, continued to 2011 and reappeared in 2013 and 2015.

In 2016, the Snickers Super Bowl 50 ad once again played upon this theme. On January 26, the candy company released a teaser ad starring none other than Marilyn Monroe. While she didn’t quite look like herself (she must be hungry), she did sing a very special Happy 50th Birthday song to the Super Bowl.

When we saw the Big Game ad itself, we learned that a hungry Marilyn looks a good deal like Willem Dafoe.

While the “you’re not you when you’re hungry” theme has been done and done again, Snickers manages to switch it up enough each year to keep it fresh, funny and surprising. And besides, Dafoe looks kind of sexy in heels, right?

Snickers’ 2015 Super Bowl Commercial

In 2015, the Snickers Super Bowl commercial won the coveted Clio Award; it featured Danny Trejo and Steve Buscemi, on the set of the popular American TV show The Brady Bunch

Snickers’ Super Bowl Ads – A Look Back at Some of the Best

The 2010 Snickers commercial features Betty White playing football and is often considered one of the funniest Super Bowl commercials of all time. After getting tackled, Betty takes a bite out of her Snicker’s bar and transforms back into a regular guy. Of course the screen ends with, “You are not you when you are hungry.”

The same theme from 2010 continues in 2011. Aretha Franklin and Liza Minnelli were featured in this commercial. The commercial begins with Aretha and a group of guys complaining about the AC. The guy next to her shoves a Snickers bar in her face, telling her, “every time you get hungry you turn into a diva”. Upon her first bite, Aretha transforms back into the guy. And right afterwards, the guy in the front seat transforms into Liza Minnelli.

The second Snickers commercial of 2011 shows Richard Lewis and Roseanne Barr get knocked by a giant log. Once again, we see, “you’re not you when you’re hungry” on the screen.

In 1996, the first year Snickers aired an ad in the Super Bowl, the commercial featured the Kansas City Chiefs. It shows a field painter who accidentally painted the field with the letters “Chefs” instead of “Chiefs”.

The 2007 commercial shows two men biting on the same Snickers bar, lady and the tramp style. They unintentionally lock lips because they are so into their Snickers bar. In order to prove their manliness, the two go through a series of self destructive and testosterone fueled stunts. One involves them pulling out their own chest hair, while in another one of the guys chugs a bottle of car oil.

In 2013 Robin Williams stars as the team’s coach and gets a little loopy, asking the players to kill the other team with kindness and make balloon animals. He takes a bite out of the Snicker’s bar and promptly turns back into the real coach of the team.