Mars has announced that Skittles (and Snickers) are back in the game for Super Bowl LI. This year, there will be no celebrity starring in the ad so the candies themselves will likely take center stage. To get us psyched for their Super-sized spot, the candy-making giant is launching a “Candy-Bowl,” asking sweet-tooth fans everywhere to choose if they prefer Team Skittles or Team Snickers.
— SNICKERS® (@SNICKERS) December 14, 2016
What did Skittles do for their 2016 Super Bowl Commercial?
Last year, the candy company, owned by Mars, Inc. ran a crazy, hilarious Super Bowl commercial starring Aerosmith’s very own Steven Tyler. We thought it was one of the best Super Bowl 50 commercials!
Super Bowl ads experience
Omnicom Group’s Adam & Eve/DDB
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