Mars announced that Skittles (and Snickers) are back in the game for Super Bowl LI. Unlike last year, no celebrity starred in the ad, so the candies themselves took center stage.
On January 24, Skittles released their sweet new 30-second commercial ahead of the Big Game. Who said romance is dead? Not Katie. Or her family. Check out their #tastetheromance themed ad:
Skittles also called upon their old friend Marshawn Lynch to help them spread the word about their Game Day ad. Only problem is, looks like he headed to the wrong Houston…
— Skittles (@Skittles) January 30, 2017
What did Skittles do for their 2016 Super Bowl Commercial?
Last year, the candy company, owned by Mars, Inc. ran a crazy, hilarious Super Bowl commercial starring Aerosmith’s very own Steven Tyler. We thought it was one of the best Super Bowl 50 commercials!
Super Bowl ads experience
Omnicom Group’s Adam & Eve/DDB
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