Persil Commercial 2017

Ready for the second ever Persil ProClean Super Bowl commercial? We are! After a hugely successful debut at Super Bowl 50, the winning laundry detergent is back in the ad game and ready to clean those Game Day stains with its no-nonsense, stain-fighting superhero “The Professional.”

Here’s a look back at the Persil Super Bowl 50 commercial:

No further details have been released as yet about the length of the spot, or the creative. The Henkel-owned laundry detergent joins other cleaning brands Mr. Clean (the man with the muscles) and Febreze (every households go-to stink exterminator). The brand has joined forces with TBWA.

“We are excited to leverage our new commercial this year, giving our North American consumers yet another reason to switch to Persil ProClean,” said Janell Holas, VP-marketing, Persil.  “…because we know once they try it, they’ll love it!”

While globally-renowned for over a century and across over 60 countries, Persil only became available to U.S. consumers in 2015. At last, Americans, too, can take advantage of the detergent’s stain-fighting, whitening and freshness technology.

Super Bowl ads experience

Sophomores

Agency

TBWA

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