After the eight year drought, this is the two 45 second spots Nationwide showed America during the second quarter:
Before the game, we weren’t exactly sure what their campaign would hold, but they did promise “surprises for Super Bowl viewers.” Rumor had it that one of the spots would be a good will effort or in support of a charitable cause. And boy, they sure did surprise us all. One definitely was comedic, while the other was well… jaw dropping.
The hype for “Invisible Mindy Kaling” was huge! Before game day, the teaser had already generated more than 4.5 million views.
Although Nationwide has made it very conspicuous that Kaling will be featured in the commercial, there were numerous rumors circulating about a Matt Damon cameo in one of their ads, according to i4u.com. And this turned out to be true! What a great surprise. Although the rumors also hinted that Kaling will be kissing Damon -GASP, that wasn’t entirely true… The back of Damon’s head can be seen towards the end of the teaser. Look for the salt and peppered head at the 22nd mark.
The campaign revolves around the theme that Kaling suddenly discovers she is invisible….or is she? You can follow along with the hashtag, #InvisibleMindy. Kaling is most known for her roles as Mindy Lahiri in The Mindy Project and as Kelly Kapoor in The Office.
Nationwide also released seven other shorts as part of the campaign. While you wait patiently for Super Bowl Sunday, you can see rest of the videos here.
Did you know….
Nationwide also sponsors the Walter Payton NFL Man of the Year award. Given to one player in recognition of his community service off-the-field community service as well as his playing excellence. The winner gets announced during the Super Bowl. When one of the 32 nominees is announced, you can be sure that Nationwide will be right there by his side!
Super Bowl ads experience
Chiel Worldwide’s McKinney is Nationwide’s lead creative agency, but Ogilvy & Mather handled the last Peyton Manning campaign and odds regarding the Super Bowl campaign lean toward them.