Is there any grime that Mr. Clean can’t eliminate? The answer is no, and he’s coming to a stadium near you! That’s right, the man with the muscles is making his debut – and heading where few cleaners have ventured before, to the Super Bowl!
The question is, will the new Mr. Clean be revealed?
After 60 years with the same squeaky clean mascot, manufacturers Procter & Gamble have decided to shake things up and launch a national competition in search of the new face of the brand. “Mr. Clean has been flexing his muscles against millions of household messes since (1958), tackling dirt, grease and grime,” said Kevin Wenzel, P&G’s associate brand director for North America Surface Care. “As you can imagine, Mr. Clean is in need of some serious R&R.”
Though Kellan Lutz didn’t quite make the cut, we think he has what it takes to be the man, the myth, and the legend that’s been cleaning America’s homes since the 1950s.
Mr. Clean, which is also the Official Cleaner of Super Bowl LI, has been slated to hold a 30-second spot during the third quarter of the game, with a commercial valued at $5 million.
— Steve Schildwachter (@SteveS1) January 7, 2017
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