Anheuser-Busch gave a 30-second Super Bowl spot to their low-calorie beer, Michelob Ultra. This year’s ad used the same messaging as their Super Bowl 50 commercial – touting Michelob Ultra as a beer for “those who go the extra mile.”
To get the message across, Michelob decided to ride the popular wave of CrossFit. The commercial was set to the theme song from Cheers and featured some of the world’s most famous CrossFit athletes hitting the gym.
Looking particularly hardcore as they pumped iron, the ad also highlighted the way that involvement in any sport or physical activity can bring people together.
Famous CrossFit athletes featured in the commercial include Dan Bailey, Becca (Voigt) Miller and Kristan Clevere, the 2010 CrossFit Games champion.
What’s the bottom line?
Boasting just 95 calories, Michelob Ultra wants to be your post-workout beer of choice!
Super Bowl ads experience