As the race towards Super Bowl 50 heats up on the field, car giants are zooming to the stage to announce their participation in the other famous competition of Super Bowl Sunday – the commercials.
Acura, Honda, Hyundai Kia and BMW Mini have all declared that they purchased up ad time from CBS for Super Bowl 2016.
What can we expect from each of these global automakers?
Just as the game gets underway on February 7th, be on the lookout for an ad from these luxury car makers. For their second ever appearance in the Super Bowl, the Japanese automaker has purchased one slot in the game’s first quarter.
Their debut Super Bowl, in 2012, featured Jerry Seinfeld and Jay Leno. While these guys won’t be back in 2016, we hope their new ad is just as funny!
Honda is coming back for their 3rd Super Bowl appearance. They’ve bought up a full minute of Super Bowl glory in an ad that will spotlight the Ridgeline truck. The 8th largest car manufacturer in the world hasn’t shared any specifics about thee ad, but their two previous Super Bowl commercials have been both memorably and hilarious. In 2014, we watched a somewhat romantic and very awkward hug between Bruce Willis and Fred.
And back in 2012, we got to relive Ferris Beuller’s Day Off in a promotion for the Honda CR-V that starred Matthew Broderick acting like a kid again.
No virgins to the Big Game ad turf, Hyundai has advertised in 8 of the last 9 Super Bowls. Since they stood on the sidelines last year, our expectations for Super Bowl 50 are sky-high.
With two years to plan their ad campaign for the 2016 Super Bowl, we’re hoping they come out strong with something unforgettable. If their ad buy is any indicator, they’ve got something big in store for us. They’ve purchased a total of four spots – two 30-second in-game ads and two 60-second pre-game spots.
Hyundai has yet to release details about the direction of their campaign, we have a hunch that the 2017 Elantra will play a starring roll.
One of Hyundai’s most famous ads, this is from back in 2013:
For 6 consecutive years, Kia has come out on game day with a great ad campaign, so the news that they bought a 60-second ad spot this year comes as no surprise. What still remains unknown is what their ad will entail. Each year, the Korean carmaker has surprised us with clever, funny ads that are almost always fan-favorites.
Unlike brands such as Budweiser or Snickers who have consistent themes year after year, Kia likes to keep us on our toes.
As we wait for hints about this year’s direction, here’s a look back at two of our favorite Kia ads from Super Bowl’s past.
BMW Hands the Spotlight to Mini for their One Golden Super Bowl 50 Ad. After 5-years of absence, BMW is sponsoring the little Mini, that will return to the big game for the first time since 2011. With ad agency Butler, Shine, Stern & Partners behind Mini’s ad spot, we’re expecting for a wild ride.