Rookie King’s Hawaiian has joined the Super Bowl advertisers with a 30-second ad buy. The company best known for its dinner rolls and now, new BBQ sauce, has rolled out a sweet family-friendly teaser ahead of Game Day.
— Ad Age (@adage) January 31, 2017
The full ad will be aired during the fourth quarter of Super Bowl LI, on February 5. Until then, here’s what their creative has come up with:
King’s Hawaiian Super Bowl Commercial 2017 “False Cabinet”