Start your engines! This year’s Super Bowl features plenty of car commercials!
But Kia was THE FIRST automaker to announce their plans to air a 2017 Super Bowl commercial. This year, Kia aired its 60-second spot in the third quarter of the Super Bowl to highlight a hybrid – the 2017 Kia Niro!
The ad plays a fabulous ode to environmentalism starring eco-warrior Melissa McCarthy as heroine!
The tagline for this year’s campaign is, “a smarter kind of crossover”
Before Kia released its Big Game ad, they released several teasers. (We have to admit that we didn’t quite get them until we saw the commercial.)
Kia Teaser “Run”
Kia Teaser “Iceberg”
We also get to enjoy Melissa’s chirpy voiceover in these two additional 15-second teasers entitled, “Many Names” and “Needs & Wants.”
Super Bowl ads experience
Pro (This is their 8th consecutive year.)
David & Goliath
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