Honda has announced that they will be participating in the Big Game off the field with an ad buy for Super Bowl LI. For the third time, they will be using the biggest advertising stage in the world to feature their Honda CR-V. According to Honda’s Assistant VP, “The Super Bowl is the appropriate stage to introduce America to the bold and sophisticated new Honda CR-V.” So far, Honda is keeping their cards close to their chest, so we don’t have any details yet about the creative.
Will the ad be as lovable as last years “Somebody to Love” clip which featured a singing choir of sheep jamming to Queen?
Super Bowl ads experience
Rubin Postaer and Associates
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