What do the Super Bowl and healthy living have in common?
Apparently, more and more! GNC is the latest “healthy” advertiser to join the Super Bowl ad frenzy. (They must have been inspired by the recent Avocados from Mexico Super Bowl commercials.) General Nutrition Centers announced their purchase of a 30-second spot in the first quarter of Super Bowl LI.
2016 has been a tough year for the vitamin and supplement store, complete with a $22.5 million fine from the Department of Justice and a stock price that dropped over 50%. To try and rebuild their brand, the company is revamping their stores, adding a new loyalty program, creating a smartphone app and changing their pricing structure. Bets are that they’ll use their Super Bowl air time to announce their brand new direction. The GNC Chief Marketing and eCommerce Officer, Jeff Hennion said “We talked internally about how we wanted every man, woman and child to know immediately that GNC was new and different and this is the way to do it.”
Super Bowl ads experience