Super Bowl commercials are some of the hottest ad space on the market.
A 30-second chunk of Super Bowl LI airtime is worth an estimated $5 million and previous Super Bowl ads cost nearly as much. Needless to say, brands put a lot of thinking into how to make a splash – and stand out – in the very brief time they have on screen. Well, one tried and true method has worked well for advertisers. In fact, it’s almost a guaranteed win.
What makes for an awesome ad that everyone will remember?
Casting some of the world’s hottest female stars in them. Sure – it’s the oldest trick in the book, but it works.
As we wait for more Super Bowl 2017 commercials to be released, here’s a list of the 7 hottest female stars of the Super Bowl for your exclusive viewing.
#1 – Gal Gadot for Wix.com
What’s hotter than…a woman in stilettos, kicking ass and blowing things up?!
Turn down the heat! After an epic live announcement via Social Media, Wix scored a touchdown with the reveal of their 2017 Super Bowl ad campaign. Casting super-hot Israeli actress and model, Gal Gadot, as the heroine of their campaign, we get to watch her kick ass, blow up a restaurant and calmly order a creme brulee to take away – all in a pair of stilettos! This is Wonder Woman as you’ve never seen her before! Joining her in the exciting ad is the original Lock Stock & Two Smoking Barrels stud, Jason Statham.
If that’s not what you call a hot date, then we don’t know what is.
Gadot is the former 2004 Miss Israel and was featured in Maxim’s ‘Women of Israel Defense Forces’ hot photoshoot. As an actress, she hit the Big Screen for her role as Gisele Yashar in The Fast and the Furious movies. In 2016, she was cast as the new Wonder Woman, appearing in Batman v Superman: Dawn of Justice. This year will see the launch of Wonder Woman (2017) the sequel.
#2 – Kate Upton for Carl’s Jr.
What’s hotter than…jalapenos + pepper jack cheese + spicy sauce + Miss Upton?
Hardee’s & Carl’s Jr. are renowned for their ultra hot Super Bowl commercials and 2012 was no exception to the rule. In fact, that year their ad was so risque it never actually aired during the Super Bowl. The American fast food chain sought to sizzle the ad space with their spicy Southwest Patty Melt burger – and scantily-clad model Kate Upton showing us the before, during, and after effects.
Upton was named Sports Illustrated Rookie of the Year in 2011 and she appeared on the cover of the magazine for the next two years. Upton has managed to defy all swimwear model stereotypes by breaking into the world of high-end fashion. She landed her official Vogue cover in 2013. Upton has also tried her hand at acting with a cameo appearance in comedy, The Other Woman (2014).
#3 – Cindy Crawford for Pepsi
What’s hotter than…Miss Crawford in a white tank drinking a cool can of Pepsi on a hot summer’s day?
Cindy Crawford and her unforgettable Pepsi Super Bowl commercial have become synonymous with hot ads. In fact, the 1992 commercial was so successful that James Corden and Crawford hilariously recreated the ad during his 2016 post-Super Bowl broadcast of The Late Show. (We think it counts!) At the age of 24, Crawford stole the hearts of the nation when she stepped out of a red sports car, clad in barely-there denim shorts and a white tank, to grab her refreshing can of Pepsi in the summer heat.
Here’s Crawford and her magic commercial again:
And here is The Late Show parody for Super Bowl 50:
Crawford established her career as one of the great 90s supermodels. She’s starred on the front of the world’s hottest glossies, hit the catwalk for the world’s biggest fashion brands and appeared in countless ad campaigns. She’s famously starred in George Michael’s music video “ Freedom 90,” as well as videos for Jon Bon Jovi, Duran Duran and Taylor Swift’s “Bad Blood.”
#4 – Emily Ratajkowski for Buick
What’s hotter than…a woman taking one for the team?
Some brands just know what it takes to get fans on their side. Buick is one of them. For the Buick 2016 Super Bowl commercial, the General Motors’ nameplate amped up the heat in their second-ever Super Bowl commercial by casting actress and model Emily Ratajkowski in the ad. The two-time Sports Illustrated Swimsuit model plays a guest at the wedding. Along with New York Giants wide receiver, Odell Beckham Jr., Ratajkowski goes in for Beckham’s famous catch to make sure that she catches the bride’s bouquet, and, of course – “She Odell’d it!” It was totally hot, even if Odell thinks she was out of balance.
Ratajkowski rose to fame after starring in the 2013 music video Blurred Lines by Robin Thicke. As well as pursuing a full-time modeling career she has played supporting roles in major films such as Gone Girl (2014).
#5 – Charlotte McKinney for Carl’s Jr.
What’s hotter than…put frankly, Charlotte McKinney?
Smoking hot model Charlotte McKinney officially turned eating a juicy all-natural burger into a fine art. For the Carl’s Jr. 2015 Super Bowl commercial, McKinney (and her ample assets) is filmed half-naked for the risque ad with many suggestive fruits and vegetables replacing our wild imaginations. The uncut Super Bowl 2015 ad aired in late January and the internet went wild. Watch as a very provocative McKinney enjoys one of Carl’s finest buns. The message, for those viewers who haven’t skipped straight to the play button, is that Carl’s burgers are all natural, antibiotic and hormone free.
Following on from the Carl’s Jr. Super Bowl commercial, the American fast-food chain partnered with Call of Duty Black Ops 3 for their #UltimateCarePackage commercial. McKinney takes on her action hero role like an in-game pro as a Tex-Mex Bacon Thickburger is delivered amidst apocalyptic carnage and chaos.
A previously lesser-known model, McKinney exploded onto the scene following her Carls Jr. commercials. She has since been featured in a music video for Belly ft. The Weeknd, in the seductive 2015 Love Advent calendar and other hot media. The American bombshell is starring alongside Dwayne “The Rock” Johnson and models Izabel Goulart and Belinda Peregrín in a big-screen version of popular 90’s series, Baywatch, due for release in May! We sure can’t wait for that.
#6 – Scarlett Johansson for SodaStream
What’s hotter than…being banned from FOX?
Hollywood actress Scarlett Johansson gave it her all for the SodaStream 2014 Super Bowl commercial. In her attempt to make the brand’s message go viral, she threw off her white robe and sensually drank her soda. But the ad was banned, and not on the grounds of explicit content. Rather, it was because of SodaStream’s attack on two of the Big Game’s advertisers Pepsi and Coke at the end of the commercial.
Want to know what we’re talking about? Watch this:
Johansson is one of the hottest actresses in Hollywood. The A-list star has been cast in iconic roles in Lost in Translation to The Other Boleyn Girl, Vicky Cristina Barcelona, The Avengers and more. She has ranked in the top #10 for Maxim’s “Hot 100” list and featured in Men’s Health “100 Hottest Women of All-Time” chart.
#7 – Serena Williams for MINI
What’s hotter than…being the world #1 female sporting athlete, who has worn a black catsuit on the court, fought against sexism and starred in a Beyonce video?
Serena Williams is too much of everything. She’s had to defy stereotypes for being too strong, too sexy and too focused on tennis! Well, that all sounds pretty hot to us. Williams made her cameo appearance at the Super Bowl alongside a star-studded cast for the 2016 MINI Super Bowl commercial. It marked the automaker’s return to the Big Game after five years, and we’re still talking about it!
Williams holds the most major tennis titles in singles, doubles and mixed doubles amongst active players, male or female. Her fashion choices on the court – such as a black catsuit – have caused controversy in the industry. We (and many others) think it just proves how hot she is!