We all love a bit of Mexican flavor to spice up our lives! This explains the success of the seasoned tortilla chips producer, Doritos, owned by Frito-Lay since 1964. This also happens to be the year Martin Luther King Jr. won the Nobel Peace Prize. Coincidence? Just nod your head and keep munching away at your Doritos.
Believe it or not, these delicious triangles of crispiness, modeled after traditional Mexican chips called totopos, were first created from surplus tortillas at the Casa de Fritos at Disneyland. The snack was such a hit that, overwhelmed by the volume of demand, Frito-Lay moved the production in-house to its plant in Tulsa, OK.
The name Doritos comes from the Mexican Spanish word doradito, meaning “turned golden or crisp.” The chips are not just gold in color; they have become an authentic gold mine with retail sales representing up to one-third of the total Frito-Lay sales.
Their marketing gimmick suggests that after eating Doritos you’re bound to end up doing some crazy shenanigans! Therefore, before venturing into a bag of Doritos, remember that they are only “for the bold”. So eat with care, eat responsibly.
You might also want to lick the bright orange powder off your fingers, because you’ll probably end up with a dirty shirt if you don’t.