The Super Bowl wouldn’t be the same without its all-time Game Day pro’s, Coca-Cola. This year, the brand kept their ad a secret until the commercial aired during the Super Bowl. Ther action-packed 60-second spot was meant to promote Coke’s new mini cans with help from Ant-Man and the Incredible Hulk.
Does Coke taste better out of a Mini can?
It does if that mini-can features our favorite Marvel comic on it! In honor of their Super Bowl campaign, Coke partnered with Marvel comics to create mini-cans of Coca-Cola. The cans are decorated with images of Iron Man, Black Widow, Hulk, Ant-Man, Captain America and Falcon.
— Berik Akkozov (@Akkozov_B) February 4, 2016
A Departure from the “Taste the Feeling” Campaign
The comic-themed Coke ad came as a bit of a surprise. Before the Super Bowl itself, we thought that Coca-Cola’s Game Day spot would be in line with the new “Taste the Feeling” campaign that the brand announced recently at an event in Paris.
— The Coca-Cola Co. (@CocaColaCo) January 19, 2016
Coke, Diet Coke or Cola Zero – You Can Always “Taste the Feeling”
Coke’s new “Taste The Feeling” campaign is designed to unite the international beverage-maker’s wide range of products in a “One Brand” marketing strategy aimed to appeal to its global consumer base. The campaign features the brand’s Coca-Cola Light, Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life in a series of 10 commercials, over 100 campaign images and other interactive digital experiences.
Want the first sip? This was the first ad of the “Taste The Feeling” campaign, called Anthem:
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