Coca-Cola Co. is one of the Super Bowl’s “Hall of Fame” advertisers. Just three days before the NFL championship, news emerged that the American beverages brand would be airing two, 30-second commercials during the first-quarter of Big Game.
The company is known for rarely pre-releasing its ads. Last year, Coke kept their ad secret until a surprise commercial aired during Super Bowl 50 and this year, again, they did not reveal their ads in advance of the game.
Coca-Cola Super Bowl Commercial Says America? “It’s Beautiful”
In the opening moments of Super Bowl LI, Coke played their first ad. It was an old ad from the 2014 Super Bowl – the powerful commercial called “It’s Beautiful.” Given the current political climate in the United States, the ad – which celebrates multiculturalism – is perhaps more controversial than ever.
Indeed, never before has an “old” commercial felt so relevant. The “It’s Beautiful” Coca Cola ad aired during the Rio 2016 Olympics, and prior to that, during the 2014 Super Bowl. It features the song “America the Beautiful” being sung in many different languages. Naturally, the commercial brought a mix of reactions, namely from “English-speaking” crowds.Coca-Cola Super Bowl 2015: “Make It Happy.”
Here’s a look back at some of our favorite breakthrough Coca-Cola commercials:
Sprite Airs Super Bowl Ad “Tacos” starring LeBron James
The Coca-Cola Company also used the Big Game to shine a spotlight on its refreshing lemon-lime drink, Sprite. The brand made its first-ever Big Game appearance with an ad called “Tacos” from the “Wanna Sprite” campaign, starring basketball legend LeBron James. LeBron has been a brand ambassador for Sprite since 2003.
In the commercial, LeBron explains why he would never tell fans to drink the delicious drink.
Super Bowl 2015: “Make It Happy”
Love is the cure. This was the message of the Coca-Cola Super Bowl 2015 commercial. From hate mail to cyber bullying, Coca-Cola used its prime-time ad space to suggest that its drink can help change the cyber world into a place of love and acceptance, backed by the lyrics: “don’t let me show cruelty.”
Coca-Cola Super Bowl 50: Coke Mini (Hulk vs Ant-Man)
For 2016, Coca-Cola moved away from their inspirational messages to a more blatant action hero commercial. For the occasion, they snagged the Incredible Hulk and Astonishing Ant-Man to battle it out for the last Coke Mini left in the fridge. Who will prevail?
Super Bowl ads experience:
Hall of Famer