Previous Budweiser Campaigns

No more puppies?

That’s right. Despite the huge popularity of their puppy ads during their previous Big Game stings, neither of the two 2016 Budweiser Super Bowl commercials featured an adorable puppy. Why? It’s simple – as beloved as they are, Anheuser-Busch discovered that the puppy ads don’t sell beer.

Budweiser Super Bowl 50 Commercials

Last year, Budweiser treated us to two commercials for Super Bowl 50. The first, called “Simply Put,” was a public service announcement starring a very frank Helen Mirren reminding all of us that anyone who drives drunk is a “short-sighted, utterly useless, oxygen-wasting human form of pollution, a Darwin-award-deserving, selfish coward.” Gee Helen, but what do you really think?

The second Budweiser 2016 Super Bowl commercial starred the famous Budweiser Clydesdales in a 30-second ad called “Not Backing Down.” The commercial focused on the product itself and was meant to be along the lines of 2015’s year’s Budweiser ad, “Brewed the Hard Way.” It was a tough spot bragging that this beer means business.

The Budweiser Super Bowl XLIX Commercials

In Super Bowl 2015, Budweiser treated us to two 60-second ads. “Brewed the Hard Way” highlighted the quality and craftsmanship of their product and apparently did great things for their sales (unlike their puppy ads…)

The second 2015 ad played on the success of the company’s puppy commercials in 2013 and 2014. “Lost Dog” was a sequel to the previous year’s successful “Puppy Love.” A fan-favorite that racked up more than 30 million views on YouTube, it featured a loyal Clydesdale saving his four-legged puppy friend on a dark, cold night.

Catch both Budweiser puppy Super Bowl commercials here:

Lost Dog

Puppy Love

No Budweiser commercial would be perfect without the famous Clydesdale horses. But in 2013, Budweiser decided to pull on our heart strings harder than ever. Make sure you have a box of tissues nearby.

Clydesdale Brotherhood – Budweiser 2013 Super Bowl commercial

Want to see more great commercials?

Check out our roster of the 2017 Super Bowl commercials!