As per tradition, beer giant Anheuser-Busch has purchased several ad slots in Super Bowl LI. This year, they are promoting Budweiser, Busch and Bud Light. This is their 29th year in the Big Game and they again hold exclusive rights for alcohol advertising in the Big Game. (Although Yellow Tail wine has tried to eek their way in…)
Anheuser-Busch dedicated a full 60-seconds of their Super Bowl ad time spinning an epic tale about Budweiser beer, its origins and the company’s founder, Adolphus Busch. Perhaps fitting for the year of a new President, the Budweiser spot is all about America and the American Dream.
Budweiser says the ad is designed to send a message about “not backing down from beliefs and dreams.” Given the recent turn of events in Washington, however, the ad can easily be interpreted as a political statement. It recounts the immigration story of Adolphus Busch, highlighting how he overcame discrimination and achieved success when he emigrated from Hamburg, Germany to New Orleans in the mid 19th Century.
Budweiser has released its full 60-second Super Bowl 207 commercial. Watch the story of Adolphus Busch’s ambitious journey to America in pursuit of his dream – to brew the King of Beers.
Catch the full ad here:
And first, there was a 15-second trailer for “Born the Hard Way”
The ad took three days of filming to complete and is directed by Chris Sargent. The brand hopes that this new ad, which cost in the tens of millions of dollars to shoot, produce and air, will make a significant impact in increasing sales.
Feeling nostalgic for furry little friends?
In need of a lighter Super Bowl ad? Here’s a look back at one of Budweiser’s amazing puppy ads from Super Bowl XLVIII.
Who will ever forget the 2015 Budweiser Super Bowl ad, #LostPuppy?
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Want More? Check out all the Super Bowl 2017 commercials!