Anheuser-Busch has purchased a full three minutes of ad time in Super Bowl LI and 60-seconds of it will be all about their well-known brand, Bud Light. The Bud Light commercial, released more than two weeks before kickoff, is designed to promote the beer’s new slogan, “Famous Among Friends.” Rather than trying to tell an earth-shattering story, the ad is simple and straightforward.
This is one Super Bowl commercial that doesn’t feature celebrities, tout contests or try to tell an earth-shattering story. Nostalgic, it recounts the friendship of two regular guys who have shared in countless moments together throughout their lives – all with a Bud Light along for the ride.
Watch the 2017 Bud Light Super Bowl commercial, “Between Friends”
According to Marcel Marcondes, AB InBev’s U.S. VP of Marketing, the Bud Light Super Bowl commercial is meant to be direct and focus on the product itself. Marcondes said that all of AB’s ads this year will “stay connected to the truth of our brands and that is what we are going to do, so no bullshit.” The ad better do well – Bud Light has had a rough year in sales and needs to bounce back.
Note that, unlike last year, Bud Light has decided to steer clear of the political bandwagon. The Bud Light 2016 Super Bowl commercial starred comedians Amy Schumer and Seth Rogen as running mates for the very lovable #BudLightParty.
Watch the complete Bud Light Super Bowl 50 commercial here. And then admit it – you wish you’d written in their names!
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