BMW Profile

BMW was founded in 1916 and is headquartered in Munich, Germany. The initials stand for Bayerische Motoren Werke AG or “Bavarian Motor Works.” In addition to making motorcycles, cars and their famous Mini cars (which they will feature in their Super Bowl 50 commercial), BMW also owns Rolls Royce.

In 2012 alone, BMW made 1,845,186 automobiles and 117,109 motorcycles, for a profit of $5.9 billion. With that kind of budget, the $5 million they need to spring for a Super Bowl ad sounds like small change.