What does it take to become a Super Bowl legend?
Each year, as Game Day approaches, preparations are made, moves rehearsed, strategies reviewed and millions of dollars spent. All in the hopes of achieving Super Bowl history. No – I am not talking about football, ladies and gentleman. As we know well, the real competition on Super Bowl Sunday happens between the plays on the field, during those spectacularly long commercial breaks.
Companies spend months planning for their moment of glory, vying to create an ad that is the big winner on Game Day. You know, the clip that everyone is talking about around the Keurig at the office on Monday. The one that goes viral on YouTube and is quoted for years to come.
So what’s the recipe for whipping up an epic Super Bowl spot?
The stuff dreams (and record-breaking sales) are made of? We don’t know the exact ingredients – the perfect blend of celebrity, nostalgia, movie spoofs, little old ladies, sex and cute animals – but a look at these top ten might offer some insights. As we wait impatiently to for next year’s Super Bowl ads to be released, let’s pay homage to the best of the best!
Here’s a look at the top 10 best Super Bowl commercials of all time!
Pepsi’s “Your Cheating Heart” (1996)
This Coca-Cola delivery man thought no one was watching when he grabbed a nice, cold Pepsi out of the fridge. But the man’s moment of treason was caught on tape and played before the world over and over again, leaving him with a far bigger mess to clean up than just the Pepsi cans cascading across the grocery store floor. This year, Pepsi sponsored the Halftime show and highlighted their premium water brand, LifeWTR.
Coca-Cola’s “Mean Joe Green” (1979)
Hall-of-famer “Mean” Joe Green earned got his nickname while playing football at North Texas State University. Green’s killer instincts and his ability to crush his opponents earned him the moniker – and a career as one of best defensive tackles of all time. And yet today he is perhaps best remembered for this 1979 classic Super Bowl commercial for Coke.
McDonald’s “The Showdown” (1993)
What do you get when you bring together two of the most talented (and beloved) basketball players of all time, a big Mac and some friendly competition? A legendary Super Bowl commercial! Remember when Larry Bird and Michael Jordan duked it out for a McDonald’s lunch. The commercial itself is almost as awesome as Michael Jordan’s sweater.
This year, the McDonald’s 2017 Super Bowl commercial was all about the Big Mac. Not quite a slam dunk, but it was cute.
Wix.com’s “Chez Felix” (2017)
For their third Super Bowl appearance, website builder Wix.com created an action-packed mini-movie starring Israeli hottie Gal Gadot (AKA Wonder Woman) and Brit stud, Jason Statham. The ad tells the story of Felix, a dedicated restaurateur, who is building his website one day back in the kitchen oblivious to the brouhaha unfolding in his restaurant. Gal and Jason are busy showing off their fighting moves, as they do so well, and – before Felix knows what hit him – his beloved bistro has been blown to smithereens.
Unruffled, Felix is quickly able to rebuild his business (and his website). The message? Wix has what you need to succeed in a “disruptive world.” The Wix ad is a “greatest hit” because it has it all: creativity, star power, action and humor. Personally, we hope they turn it into a full length movie!
Reebok’s “Office Linebacker with Terry Tate” (2003)
You know that guy in the office who you’d really like to take down? Come on, I know you feel me. In this fun Reebok Super Bowl ad from 2003, we got to sit back and smile as linebacker Terry Tate brought order to the office in his new job at Felcher and Sons. A tribute to the movie Office Space, the ad let us live out a few fantasies as we imagined what would happen if tackling became the new office protocol.
Wendy’s “Where’s the Beef?” (1984)
The iconic Wendy’s commercial brought the phrase “Where’s the beef?” into our national lexicon. Even today, you can still catch people using it to complain when they receive a less than scrumptious dish or a tiny portion. Impressively, the ad is as funny now as it was 20 years ago. After all, there’s nothing quite like watching little old ladies talk about beef and buns.
Snickers featuring Betty White (2010)
Old ladies getting tackled is funny, but even more hilarious is watching Betty White complain to a guy in his 20’s, “Come on man, you’ve been riding me all day.” Playing on the Snickers tagline, “You’re not you when you’re hungry,” see what happens when a young guy gets a little bit too hungry out on the field.
Speaking of Betty, she even showed up to the Snickers LIVE Super Bowl LI commercial!
Apple’s “Introducing Macintosh” (1984)
Ironic doesn’t even begin to describe this unforgettable 1984 Super Bowl commercial. Just as the introduction of the Macintosh computer ushered in a new era of household computers, this Apple ad changed the way that Super Bowl commercials were made. The one-minute mini-movie was directed by Ridley Scott and promised that Apple’s new Macintosh would put an end to conformity and spark innovation and individuality. The epic commercial, a reference to George Orwell’s 1984, introduced the concept of the mini-movie to the Super Bowl ad world.
Volkswagen’s“The Force” (2011)
This 2011 Super Bowl ad is almost as famous Star Wars itself – and even more adorable. A tiny Darth Vader struggles to find the force. With the help of perseverance, a Volkswagen and a behind the scenes assist from dad, we all smile as a little boy’s dream comes true.
Old Spice’s “The Man Your Man Could Smell Like” (2010)
And here it is – the best Super Bowl ad of all time. This Old Spice ad has all the makings of a masterpiece. Sexy actor? Check. Brilliant writing? Check. Impressive film effects? Check. Humor? Check. Watch this clip over and over. It just keeps getting better.