The Super Bowl is almost upon us and with each passing day, new brands are unveiling teasers, commercials and contests to get us hyped for the Big Game – and their products!
While some brands have yet to announce their Super Bowl commercial plans, we are on the lookout for the best ads of the season. And so, after careful review of every single release, we’ve made some decisions.
Here’s a look at the best Super Bowl LI commercials (so far)…
1. Wix Super Bowl Commercial – Starring Jason Statham and Gal Gadot
This was pretty much a no-brainer. (And we’re not alone in thinking so.) There is widespread consensus in the industry that this ad is nothing short of spectacular. And why shouldn’t it be? Starring both Gal Gadot and Jason Statham, Wix has produced an unforgettable mini-movie in honor of their third Super Bowl appearance.
The Wix Super Bowl campaign (so far) has two parts.
In part one, we meet the “hero,” restaurant owner Felix. He is busy trying to build a new website for his bistro when Gal, Jason and a group of thugs come in and blow up his restaurant with a little help from a kitchen torch. Not one to be easily dissuaded, Felix recreates his business as a food truck. But sadly, that, too, doesn’t go as planned.
Catch Part 2 here:
Word on the street is that Wix has more clips in store! So stay tuned…we’ll be posting them all on the Wix Super Bowl ad page.
2. Mr. Clean Super Bowl Commercial – “Cleaner of Your Dreams”
We never dreamed that a Mr. Clean ad could be this…tantalizing, but it is! Nor did we know that a cartoon bald man in tight, tight pants could look so sexy. Not only is Mr. Clean quite the hottie, but he cleans house too! Guys – pay attention. If you want some action after the Game tonight, grab a mop and take a lesson from this guy!
This is Mr. Clean’s first Super Bowl commercial and we’re hoping that it’s not a one night stand! The ad is creative, funny and memorable! Will owner Procter & Gamble come up with equally irresistible ads for their other products, Tide and Febreze?
3. Budweiser Super Bowl Commercial – “Born the Hard Way”
As promised, this year’s Budweiser Super Bowl commercial is all about the American Dream. A young man named Adolphus Busch arrives to the US with ambition and a good idea. He starts from nothing, overcomes adversity, perseveres and ends up building one of the most famous brands in America. It’s an inspiring story and one that deserves to be told. Plus, while there were no puppies – we did get to see a cameo of the Clydesdales!
4. Kia Super Bowl Commercial – “Hero’s Journey”
Like Budweiser, Kia is sending a truly heroic – and timely – message in their Super Bowl ad for the Kia Niro hybrid. Melissa McCarthy makes a heroic effort to save the planet, trying (albeit unsuccessfully) to save the whales, prevent the polar ice caps from melting and stop deforestation.
Rather than delivering the message in a heavy-handed way, Kia makes light of the topic in a hilarious ad set to the tune of Bonnie Tyler’s “I Need a Hero.”
5. Audi Super Bowl Commercial – “#DriveProgress”
Audi also used their Super Bowl spot this year to send a message. Their commercial highlights Audi’s commitment to “equal pay for equal work” and depicts the sentimental story of a father watching his young daughter and wondering if she will be valued as much as her male counterparts. (Bring a tissue!)
Using the hashtag #DriveProgress, Audi encourages viewers to think about our own daughters, sisters and mothers and consider how we want them to be valued – today, and in the future.
6. Mercedes Super Bowl Commercial – “Born to Be Wild”
Rarely has a car commercial made us so eager to want to grab a ride through the desert with the top down on our convertible, but the closing scene with Peter Fonda made us drool with envy. After sitting on the sidelines last year, Mercedes is back in the Big Game with this legendary 60-second extended ad that you’ll want to watch over and over again.
Not just any commercial, the ad is directed by the Coen brothers and plays along the theme of “Born to Be Wild.” Mercedes has branded the ad as a “film” that “pays homage to a series of legends.” We couldn’t agree more!
Those who are born to be wild, said Mercedes, should drive a car that is “Built to Be Wild:”
Born to be wild meets built to be wild – featuring the Mercedes-AMG GT Roadster. Directed by The Coen Brothers. #easydriver 🏈Read more: http://mb4.me/Easy_Driver[Mercedes-AMG GT C Roadster | Combined fuel consumption 11.4 l/100km | combined CO2 emissions 259 g/km | http://benz.me/efficiency_statement]
Posted by Mercedes-Benz on Friday, January 27, 2017
7. The Battle of Evony Super Bowl Commercial – “Evony – The Kings Return”
The beautiful cinematography and fabulous story telling in this commercial make it a true all-star – and reminded us a bit of Game of Thrones. (Always a good thing!) The Battle of Evony Super Bowl ad pays homage to famous leaders throughout history including George Washington, King Arthur and Empress Wu Zetian. And then, we are told, that we, too, can rule!
Even for non-gamers, this kind of Big Game commercial might be just what it takes to make you curious enough to download the app.
8. Ford Super Bowl Commercial – “Go Further”
Have you ever been caught between a rock and a hard place? Or stuck in a ditch? Ford’s fabulous 90-second Super Bowl 2017 ad is here to tell us that they feel our pain and want to help make things easier. With new advances like self-driving cars, electric vehicles and bike sharing, Ford promises a future where our lives are “faster, easier and better.”
The clip is fun to watch, with Nina Simone serenading us with her song, I Wish I Knew How It Would Feel To Be Free and Bryan Cranston offering the voiceover. Maybe, just maybe, a Ford really can help us “Go Further!” (Especially if it’s a GT.)
9. Lexus Super Bowl Commercial – “Man and Machine”
Want thrills? Then don’t miss the new Super Bowl commercial for the Lexus LC 500. The automakers released an extended cut of the commercial, called “Man and Machine.” It’s designed to show off the cool side of Lexus.
To do so, they created a clip that will have you glued to your screen. Talented dancer Charles Lil Buck Riley dances, Sia serenades, British actress Minnie Driver narrates and the LC 500 glistens a sparkling shade of red.
Can the other brands beat these leading spots? Stay tuned…we’ll be updating the site regularly with all the latest news about this year’s Big Game ads!