After a killer performance last year, Audi dug deep and came up with a repeat performance in Super Bowl LI. The new Audi Super Bowl commercial, called #DriveProgress, is as poignant and powerful as its predecessor!
Within hours of being released, the Audi commercial was making waves on the Internet, drumming up over 1.5 million views on YouTube. In the ad, a father is watching his young daughter in a cart race and wondering about her future. Will she receive equal pay? Will she be valued as much as her male counterparts? How can he, as a father, tell her about the world? What can she expect?
The commercial closes with a clear statement from Audi. They are committed to progress and committed to “equal pay for equal work.” In a world where women are, on average paid “21% less than men,” its an important message to send.
What did Audi Do in Super Bowl 50?
Owned by Volkswagen, the German automaker bought a 60-second ad last year. The Audi 2016 Super Bowl commercial was called “The Commander” and it was undoubtedly one of the best Super Bowl commercials of the year.
Here’s the full 2016 Audi ad:
Super Bowl ads experience
Pros (This is their 9th year)
Venables Bell & Partners